Social apps have shaped how we interact and circulate information, evolving from essential networking tools to vital business strategies. These apps range from traditional online networking apps to online gaming sites that offer social experiences.
As these apps advance and user preferences change, new trends continuously emerge, transforming how we engage online. We’ve explored modern trends in social apps that are redefining the contemporary social experience.
Gamification/ In-App Benefits
Most social apps reward users with in-app perks to encourage increased use of their apps. Gamification is among the ongoing trends that these apps implement. This is exemplified by apps like Snapchat that use “streaks” to keep subscribers returning.
Another form of gamification is loyalty bonuses, which sites offer frequent users. This trend has been a standard feature of eCommerce businesses and entertainment sites like online casinos, which offer unique VIP points to players who access their sites. Modern operators such as Chumba Casino offer perks to frequent players and have further improved gamification with the use of redeemable in-game coins.
eCommerce Sales
Social apps’ potential visibility has made them a common avenue for e-commerce sales. Many businesses have handles on social sites like Facebook and Instagram due to the possible engagement from these operators.
A Forbes report indicated that up to 77% of small businesses connect with their customers using these apps.
The success of their brand building is also reflected in the patronage of online users. A recent survey revealed that over 75% of internet users had bought an item they had seen online. This trend leverages social media’s extensive reach and uses trends like “hashtags,” “challenges,” and “Skits” to maintain their visibility and adequately engage their audience.
Social Media Customer Service
Engaging with customers is now easier with modern social apps. Businesses with an online presence can provide their customers with immediate assistance and information via their handles. This trend is referred to as Social Media Customer Service and involves using networks like Facebook, Instagram, or X to communicate with users.
Customers expect faster responses to queries they ask on social media. A Statista survey revealed that over 50% of customers preferred companies that responded to their online questions. More than 75% are willing to move to a competitor where they don’t receive a response within 24 hours. Businesses can also adopt FAQs, how-to guides, and video tutorials as regular posts on their handles.
User Feedback Tool
Businesses use social apps to track how their products and services are perceived online. This is necessary given the interconnectivity of the internet and the potential damage a bad review can cause. For instance, a negative comment from a user in the United Kingdom can impact a potential buyer’s decision on your product in New Zealand.
Hence, it has become a trend for companies to monitor feedback using mentions and random comments about them. This practice can yield valuable insights to inform and enhance your business strategy. It also helps to identify potential issues early and optimize services and products.
The Future of Communication
Social apps have undeniably become significant sources of information, offering live updates, and improving online interaction. As they continue to evolve, they present new opportunities that impact how businesses are run.
