If you’ve been running an e-commerce store, you’ve likely experienced a lot of competition. This usually happens because setting up such stores is extremely easy and cheap. You don’t need to rent a physical store or pay for utilities. Similarly, you won’t need a large stock of products. So, what exactly can you do to beat the competition and make your business profitable? Read on to find out.
1. Use Channable
Today, there are many e-commerce platforms and marketplaces. Keeping up with all these channels can be difficult, and that’s where Channable comes in. This platform streamlines data optimization across sites like Amazon. It will also advertise your products on Google Ads and different price comparison sites. By integrating your store with popular marketplaces, you’ll be able to meet your customers wherever they are. And remember that you’ll be able to see all your orders on a single platform. This service isn’t just available for retailers; you can use the Channable solution for agencies or brands as well. If you have trouble accessing the service, you should contact their customer service team for assistance.
2. Reward Customer Loyalty
Any experienced businessperson understands that it’s a lot cheaper to retain existing customers than to get new ones. For this reason, you should make a point of rewarding customer loyalty. There are many ways of doing this. A common one is to create a loyalty program, where customers can go up tiers and claim various benefits. For example, you can offer the most loyal customers generous discounts on certain items.
You can also offer them free shipping. Another way of rewarding customer loyalty is to give away free items with multiple purchases. Consider also introducing your loyal customers to some products before launching them on the market.
3. Improve Customer Experience
Customer experience is one factor that can quickly make or break your business. If many customers close your website seconds after launching it, Google will take this to mean that your site offers a poor customer experience. This will eventually hurt your SEO.
There are several methods you can use to minimize your bounce rate and boost your sales. First, you have to speed up your site. You can do this by picking quality web hosting services and minimizing the ads on your site. It’s also important to add useful articles to your site. This won’t just get your site to rank highly for certain keywords; it also gives readers a reason to stay on your site longer. Just remember to keep the articles useful and high-quality.
You also have to add a site search button to make the store easier to navigate. Since most people will be opening your website on their smartphones or tablets, you’ll have to design a site that’s optimized for mobile devices.
4. Leverage Social Media
Almost everyone today uses at least one social media platform, and getting your brand on these sites is a great way of growing your business.
You should consistently update your pages to keep your followers engaged. Make sure you also participate in relevant discussions to prove your expertise. Another way of using social media is by working with influencers. This marketing method has a high ROI since most people tend to trust social media personalities.
Conclusion
If you own an e-commerce store, you’ll have to apply different tips to grow the business. Start by signing up for the Channable service. You should also reward your loyal customers, as well as those who make big purchases. Working on customer experience and using social media platforms will also help you grow your e-commerce store.
